EC is make the platform of buying and selling of goods and services, or the permit of funds or data, over an electronic mechanism, mainly the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. E-Commerce is base of all buying and selling activities. The terms e-commerce and e-business are usually used interchangeably. The term e-tail is also sometimes used transitional process for online shopping. This conceded business-to-business process and outdo such as using email for unpreventable ads (usually viewed as spam) to consumers and other business prospects, as well as to send out e-newsletters to subscribers. More companies now try to lure consumers directly online, using tools such as digital coupons, social media marketing and targeted.